May 7, 2023
Rachel Maeng Brown, a fellow 2023 Asian Hustle Network Unsung Hero and CEO and Founder of GEN Agency tells us how athletes and creators can monetize their Name, Image, and Likeness (NIL). NIL has recently changed the landscape for athletes who can now legally profit from their endeavors. GEN Agency has partnered with various colleges to teach athletes about finances, marketing, and content creation.
Rachel is a dynamic entrepreneur and sports industry professional who has been recognized for her achievements as one of "NYC 20 in their 20s" by Crain's New York Business in 2021. She was also a former collegiate athlete in the Big Ten, an Official TikTok Partner, and front-office sports staff member who is working with renowned brands such as Amazon, Turbo Tax, Netflix, and Meta. Her experience includes working in the front offices of prestigious sports organizations like The NY Mets, Rutgers Football, Main Events - Boxing, The PGA Tour, and USRowing (Team USA).
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